14/15 MARCH UNLEASH YOUR CREATIVITY. BE GREAT. A 2-Day Cinematic Journey into Movie Making, Videography, VFX and 3D Magic
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1 CHALLENGE / 7 WINNERS JOIN AND WIN BIG! Showcase Your Creativity in the Ultimate Filmmaking Challenge
Welcome to GREATIVITY 2026!

After two highly successful editions, GREATIVITY is back — bigger, bolder, and more inspiring than ever. Join the leading gathering of artists and creative professionals from the worlds of computer graphics, animation, visual effects, film production, and gaming. In its third edition, GREATIVITY takes innovation to the next level, guiding you through the entire creative journey — from concept and vision to execution and final result. Discover cutting-edge technologies, gain invaluable insights from industry pioneers, and immerse yourself in an environment designed to unlock your full creative potential.

Join us now and become a part of this unparalleled experience in the realm of video production. Explore our program and secure your spot today!

Schedule

Join us now and become a part of this unparalleled experience in the realm of video production. Explore our program and secure your spot today!
"The Venue" Incubator, Sofia Tech Park

11:00 11:30 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00
14.03 15.03

Registration and Welcome Opening Start of the Journey

From Concept to Impact Competition Teams Present Their Work

Scheduled Break Networking Get Ready for What’s Next
From Concept to Screen Rendering the Vision Veselin Mihaylov Senior 3D Artist Chaos
The Invisible Power: How Sound Design Shapes What We Feel Maya Harrigan Audio Producer Composer and Sound Designer
Challenging the Physical Boundaries of Cinematography Caleb Ware Award-Winning Cinematographer
Innovation in Interactive 3D for Heritage Preservation Georgi Hristov / Martin Kostov University of Ruse "Angel Kanchev" Co-Founder Tornado Studios

Scheduled Break Networking Get Ready for What’s Next
Movement as the Main Character Emil Yordanov Director at Small Theatre Company and MAGESNIK Studio
A Cinematic Journey in Craftsmanship, Art and Tech Hristo Velev Co-Founder and VFX Supervisor Bottleship VFX
Designing Worlds Players Believe In Ognian Bonev Senior Advanced Environment Artist Certain Affinity



End-of-Day Networking Exchange Ideas and Insights

Welcome Back Day 2 Begins Continuing the Journey

From Concept to Impact Competition Teams Present Their Work

Scheduled Break Networking Get Ready for What’s Next
Generative AI Art with Open-Source Tools Alexander Sokerov Owner and Founder Studio Sokerov
From Concept to Screen: Creating Professional AI Video from A to Z Tihomir Banov Software Engineer and AI Specialist Co-founder Epoha Online

Inception Nikolay Kolev Writer and Screenwriter
Directing Films with Vast Social Impact Christian Elliott Award-Winning Film Director Creative Leader

Scheduled Break Networking Get Ready for What’s Next
Creating Immersive Realities Marin Petkov/Strahil Jordanov Art Director Founder, MP-STUDIO Creative director, Co-founder LUNAR
What Does It Mean to Be a Curator? Martina Yordanova Curator at the National Gallery Bulgarian Pavilion, Venice Biennale
The World of Contemporary Post-Production Peter KP Co-founder, BUBU Studio Director

Honoring Excellence Awards Ceremony Seven Categories

Speakers

GREATIVITY 2026 brings together an inspiring group of artists, filmmakers, technologists, and creative innovators working across visual effects, game development, AI, sound design, cinematography, and contemporary art.

Among the speakers are Veso Mihaylov, 3D artist at Chaos specializing in rendering and visual development, and Maya Harrigan, audio producer and composer exploring the emotional power of sound in modern media. Game development will be represented by Ognian Bonev, a Lead Environment Artist with over 20 years of experience working on major franchises such as Star Wars, Halo, DOOM, and Call of Duty. The intersection of technology and cultural heritage will be presented by Prof. Dr. Georgi Hristov from the University of Ruse and Martin Kostov, co-founder of Tornado Studios, working with photorealistic 3D reconstructions, VR and AR experiences.

International cinematography will be represented by award-winning Australian cinematographer Caleb Ware, while Emil Yordanov, director and co-founder of MAGESNIK Studio, will explore the relationship between performance and motion capture. From the world of visual effects, Hristo Velev, co-founder of Bottleship VFX, will share insights from nearly two decades in the global VFX industry. The creative potential of AI will be explored by Aleksandar Sokerov, visual artist and Blender creator, and Tihomir Banov, software engineer and AI specialist. Storytelling and directing will be presented by Nikolay Kolev, screenwriter of 11A and 12A, and award-winning director Christian Elliott, whose work has reached billions of viewers worldwide. Creative technology and immersive visuals will also be explored by Strahil Jordanov (MP Studio), while Martina Yordanova, curator at the National Gallery and curator of the Bulgarian Pavilion at the Venice Biennale 2026, will share insights into contemporary curatorial practice. Finally, filmmaker and BUBU Studio co-founder Peter KP will talk about storytelling and the evolving world of post-production.

Alexander Sokerov

Alexander Sokerov is a pioneer of 3D animation and computer graphics in Bulgaria and founder of Studio Sokerov. Trained at the National Academy of Arts in painting, he combines classical artistry with digital innovation, creating visual work for major brands including Coca-Cola, KFC, Pepsi, Danone, IKEA, Tuborg, Orbit and Audi. Since 2020, Alexander has embraced artificial intelligence as a creative partner — exploring, experimenting, and building entirely open-source workflows that expand the boundaries of visual storytelling. His work stands at the intersection of art, technology, and imagination, demonstrating how generative AI can empower artists to create faster, bolder, and more freely than ever before.

Caleb Ware

Caleb is an award-winning Australian cinematographer working on commercial, narrative and documentary projects globally. With extensive experience in challenging environments - from underwater to remote locations worldwide - he brings technical mastery and creative vision that elevates every brief. His work combines precision execution with compelling storytelling, consistently delivering standout results whether capturing a global brand campaign or demanding stories in the world's most challenging conditions.

Christian Elliott

Christian is an award winning film director and creative leader with decades of experience directing, producing and architecting large scale international campaigns. His work has been honoured at major global film festivals and respected cultural institutions, and has reached audiences of more than six billion people worldwide across broadcast, digital and public infrastructure.

Emil Yordanov

Emil is a puppet theatre director, an artist with a strong interest in new technologies, and co-founder of the motion capture studio MAGESNIK in Gabrovo. A graduate in Puppet Theatre Directing from NATFA, he has spent more than a decade exploring the boundary between live performance and digital technologies. In 2018, he created Treasure Island v1.0 — the world’s first puppet theatre performance incorporating virtual and augmented reality, selected for the Prague Quadrennial 2019. Today, through MAGESNIK and its optical tracking system, Emil connects the skills of the puppeteer with the precision of motion capture — because movement is what brings stories to life.

Hristo Velev

Hristo is a veteran VFX professional who began his career in the mid-2000s, contributing to iconic titles like 2012, Sucker Punch, and Iron Man 3. With a background in Computer Science, he successfully bridged the gap between high-end physics simulation and cinematic storytelling. In 2013, he co-founded Bottleship VFX in Sofia, supervising over 20 feature films and fostering a culture of technical excellence and artistic ambition. A dedicated advocate for the Bulgarian CG scene, Hristo co-founded CGBG, hosting over 35 community events so far. The Bottleship intern programs have given a career start to many newcomers to the industry. Lately, he pioneers AI-native development and tools like CLAROS and Cairos that cross over into the next era.

Marin Petkov

Marin Petkov is one of the pioneers of Projection Mapping in Europe, founder of MP-STUDIO, and the Art Director of Festival of Lights International. Founder of LUNAR Festival of Lights - the largest cultural event in Bulgaria with more than 600 000 visitors. In 2008, Marin founded MP-STUDIO, specializing in immersive experiences, projection mapping, interactive visual solutions for events and public art. His art has transformed landmark buildings in over 28 countries in Europe and Asia, among which: Brandenburg Gate, the Bolshoi Theatre, Berlin TV Tower, Buzludzha monument in Bulgaria, the Senatorial Palace in Rome, the Brussels stock exchange, the Noorderkerk church in Amsterdam, Mimara museum in Zagreb,Votivkirche in Vienna, Meji Memorial Picture Gallery in Tokyo, etc.

Strahil Jordanov

Strahil Jordanov is Creative Director and partner at MP-STUDIO, co-founder of LUNAR Festival of Lights, and founder of SPACE DIVE PRODUCTIONS. He also serves as Creative Director of the Bulgarian Pavilion at EXPO Osaka 2025. He has written numerous immersive experiences and global light shows, including Vincent meets Rembrandt in Amsterdam, Kaleidoscope for EXPO 2020 Dubai, and The Wake-Up Experience at COP28 with Sadhguru. His work has received international awards for projection mapping and short filmmaking. Before focusing on immersive media, he worked as a screenwriter, story editor, and director on major Bulgarian television productions, with film writing and directing training at UCLA, the Sundance Institute, and McKee.

Martina Yordanova

Martina Yordanova (b. 1985 in Veliko Tarnovo, Bulgaria) has been appointed curator of the Bulgarian Pavilion at the 61st International Art Exhibition of La Biennale di Venezia in 2026. Apart from this, she is curator at the National Gallery of Bulgaria, founder and artistic director of the IATRUS Residency Program in Veliko Tarnovo, jury and ambassador of Sofia Art Fair and a founding member of the Eastern Balkans Institute for Art and Architecture. She grew up between Bulgaria and Austria, received her BA and MFA in Publicity, Communication sciences and Film-, Theater- and Media History from the University of Vienna in 2014.

Ognian Bonev

Lead Environment Artist
Born in Sofia, BG, lives in Austin, TX, USA
He has been working in the Game Development industry for 20 years, dealing with Environment Art
Worked as Environment, Senior & Lead Environment Artist at studios such as: Haemimont Games, Ubisoft, Bioware/EA, Certain Affinity
Currently working as Lead Environment Artist at 5by5 Interactive / GALA Games
Worked on projects / franchises such as: Star Wars, Call of Duty, DOOM, Halo, Harry Potter, New World, World Of Tanks, Rayman Raving Rabbits and others

Peter KP

Telling stories is at the heart of everything I've done for the past 24 years in this industry. It was a surprise to me, considering my background in programming and engineering since my school days. I spent the first years of my career doing visual effects for commercials and later directing them. Now I work mainly on films, but no matter where my focus is, I always come back to how important the story is. Sometimes it is a dramatic turn of events, emotional ending, a small and insignificant detail, the light or inspiring epic music. Еach of these tells its own story. That's why I think it's good to try to tell something good with a little bit of fire...

Prof. Dr. Georgi Hristov

Prof. Dr. Georgi Hristov is a leading expert in 3D digitalization and visualization technologies in Bulgaria. A professor in the Department of Telecommunications and Head of the Centre for Information and Computer Services at the University of Ruse "Angel Kanchev." With over 18 years of experience in telecommunication networks, he has authored over 200 scientific publications and several books. Participated in numerous national and international projects on 3D technologies, cultural heritage digitalization, and education. As a founding member of the UNITe Center of Excellence, he specializes in 3D scanning, printing, and UAV applications. He leads courses and seminars on multimedia, drones, and 3D technologies.

Martin Kostov

Martin Kostov is co-founder and managing director of Tornado Studios, a creative studio specializing in photorealistic 3D digital twins, reconstructions, VR and AR experiences, animations, interactive applications, and 3D printed models.

Maya Harrigan

Maya Harrigan is an audio producer, composer, and sound designer passionate about audio storytelling and collaborative creative processes. After spending 15 years composing music and crafting sound design for TV commercials and film, she transitioned into the iGaming space, where she builds immersive audio that balances emotional impact with technical precision. She holds a Bachelor’s degree in Audio Engineering from New Bulgarian University and a Master’s in Film Scoring from the Film Scoring Academy of Europe, where she studied under Andy Hill, former Music Director at Disney. Her work reflects a continuous dialogue between discipline and creative instinct, driven by a belief that sound is one of the most powerful tools for shaping human experience.

Nikolay Kolev

Kolev is a writer, screenwriter, and script consultant, author of the films “11 A” and “12 A” and the novel Final Conquest. He holds a Master’s degree in Bulgarian Language and Literature and leads a screenwriting workshop for high-school students in Stara Zagora.

Tihomir Banov

Tihomir is a seasoned software engineer and AI specialist, having spent over 15 years building scalable platforms and sustainable business models. Throughout his career, he has focused on merging deep technical expertise with a clear vision for innovation, applying AI tools to transform how people interact with digital content. In Bulgaria, Tihomir co-founded Epoha Online, a digital initiative creating engaging and accessible knowledge for the next generation—a mission that combines technological innovation with social impact. Tihomir looks at the modernization of education through technology as his core purpose, building a digital bridge between complex tools and meaningful learning, he feels, to the benefit of all.

Veselin Mihaylov

Veso Mihaylov is a 3D artist with 11 years of experience at Chaos, specializing in rendering, lighting, and visual development. With extensive production knowledge and a deep understanding of modern CG workflows, he brings practical expertise and industry insight to today’s talk.

Competition


The theme - Above the Noise


Welcome to the heart of competition at "GREATIVITY". Get ready to showcase your creative brilliance and innovation in an environment designed to inspire and challenge. This industry involves loads of teamwork, which is why our competition is all about working in teams. Remember to officially register your team.
Here's what you can anticipate:

Team Requirements

Teams must consist of at least two and up to five members. Individual participation is not allowed. Whether you're just starting your journey or already a pro, teamwork is key to success. Great ideas come to life when minds unite, so gather your team, register, and get ready to create something amazing!
Remember to officially register your team before the competition theme is announced.


Exclusive Benefit for Teams

Teams participating in the competition will receive free tickets for the lecture sessions, which will take place over two days
on March 14 and 15, 2026, at "The Vwnue" Incubator, Sofia Tech Park.


Advance Task Briefing

To ensure fair play and allow teams to prepare their materials, competition tasks will be sent in advance. This gives you the opportunity to research, strategize, and craft your projects to perfection.
The theme will be announced after the registration ends on February 27, 2026, at 18:00.


Submission Deadline

All materials and the final project must be submitted no later than March 13, 2026, at 18:00.
Ensure that your submission meets all competition requirements, as late entries will not be accepted.


Project requirements

Duration: 1min;  Resolution: Full  HD. Project can be Live Action or CGI, but if it is completely Live Action, it must have at least one CGI shot. Projects can be storydriven or abstract. Each project must have: color grading; storyboard; previz; AI elements, music - original or stock. Bonus points elements: Virtual Reality;  ACES color space; sound design;  original music; storyline.


Mentorship Opportunities

As an added bonus, mentorship opportunities will be available to guide and support your teams. Expert mentors will provide valuable insights and guidance throughout the competition.
Please note that teams registering after the theme announcement will participate without a mentor, as all mentors have already been assigned.


Utilize AI

In this competition, innovation is key. Make use of cutting-edge artificial intelligence technology to enhance your projects and elevate your creative concepts. 


Integrate CG Masterfully

Challenge your team to seamlessly integrate computer graphics into your captured materials. The fusion of real-life footage and CG elements will be a key aspect of the competition.


Bonus Points for Virtual Reality

Take your projects to the next level by submitting them in the realm of virtual reality. Bonus points will be awarded for successfully realizing your project in this medium.


Showcase your Talent

This is your moment to shine. Your work will be evaluated by industry experts, and your creative genius will be on full display.

Compete for recognition in seven distinct categories and awards: Idea, Cinematography, Directing, VFX, Showcase, Rising Star.
Your creative skills will be put to the test, and excellence will be rewarded in all four categories including the GREAT project award.

GREAT 800 Euro Creating a homogenous and meaningful project.
IDEA Experience Innovative and impactful concepts in response to the challenge.
DIRECTING Experience Outstanding contributions and skills in guiding and leading a creative project.
CINEMATOGRAPHY Experience Capturing and crafting visual storytelling through the lens.
VFX Experience Exceptional proficiency in creating and integrating visual effects.
SHOWCASE Experience Outstanding skill in showcasing a project with clarity, creativity, and impact.
RISING STAR Experience Recognizing high school student talents for exceptional promise, creativity, and dedication.
TEAM REGISTRATION

Join the Competition: Gather your team, harness the power of AI and CG, hone your skills, and prepare for an artistic showdown. Register now and embark on this exciting journey. Each team must have a minimum participation of two people and a maximum of five. Each team must have a name and a logo.

Team registration is open until March 11 at 18:00.
Please note that teams registering after the theme announcement will participate without a mentor, as all mentors have already been assigned. 


REGISTRATION

Attendance is free, but registration is required due to limited capacity. Secure your spot and join us for a day of talks, discussions, and creative exchange.

Free tickets – registration required 

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